Shalom Lamm on Earning Trust Before Attention: Building a Brand Without a Big Following
In an era where follower counts and viral posts seem to define influence, it’s easy to assume that you need a huge audience before you can build a reputable brand. But according to entrepreneur Shalom Lamm, that’s not only untrue—it’s often backwards. “People think the audience comes first, then the trust. In my experience, it’s…