Visibility on a Budget: Shalom Lamm’s Top Low-Cost Marketing Strategies for Recession Resilience
In times of economic downturn, one of the first things many businesses cut is their marketing budget. It seems logical—when cash flow tightens, trimming perceived “non-essential” spending feels like a safe bet. But cutting visibility during a recession is a dangerous game. “You don’t go silent when people are unsure. That’s exactly when they need…