From Obscurity to Everywhere: Shalom Lamm’s Playbook for Buzz-Worthy Brand Campaigns
In an age where one TikTok video can skyrocket a brand to overnight fame, entrepreneurs are constantly asking the same question: “How do I go viral?” But according to entrepreneur and marketing strategist Shalom Lamm, that’s the wrong question. “Virality isn’t magic—it’s a formula,” says Lamm. “The real question is: what makes people care enough…