Automate to Elevate: Shalom Lamm’s Favorite Tech Tools for Streamlining a Professional Routine
In today’s professional world, time is no longer just money—it’s clarity, efficiency, and freedom. With the growing complexity of work demands, meetings, emails, and to-do lists, many professionals find themselves bogged down by busywork. But entrepreneur Shalom Lamm believes there’s a better way.
“Your brain should be solving problems and creating value—not managing repetitive tasks,” Lamm says. “Automation is no longer optional. It’s a strategic advantage.”
With decades of leadership in real estate, logistics, and nonprofit sectors, Shalom Lamm has built a daily routine that leverages technology to do the heavy lifting—so he can focus on what truly matters.
In this post, we break down the best tech tools Shalom Lamm uses to automate his professional routine—and how you can implement the same tools and tactics to win back hours in your week.
Why Automate?
Before diving into the tools, let’s look at the “why” behind automation.
According to Lamm, automation serves three key purposes:
- Eliminate low-value tasks (e.g., data entry, scheduling)
- Create consistency in workflows and communication
- Free up mental energy for decision-making and strategy
“If a task is repeatable, predictable, and digital—it should be automated,” Lamm advises.
Whether you’re an entrepreneur, team leader, or high-performing employee, automating your routine creates bandwidth for growth, creativity, and leadership.
1. Zapier – The Glue Between Your Apps
What it does: Automates tasks between apps you already use (Google Sheets, Slack, Gmail, Trello, and 5,000+ others).
How Lamm uses it:
Shalom Lamm relies on Zapier to create seamless, invisible workflows. For example:
- When a new contact is added to his CRM, Zapier auto-adds the info to a shared Google Sheet for his team.
- When a form is submitted on his company’s website, a Slack alert is instantly sent to the sales team.
- When he receives a starred email from a key client, it triggers a calendar follow-up reminder.
“Zapier removes the friction between tools,” he says. “It’s like hiring a virtual assistant to handle your digital desk work.”
Try this: Set up a “Zap” to automatically create a Trello card or Asana task when an email is labeled “To Do.”
2. Calendly – Eliminate the Back-and-Forth
What it does: Lets people book time with you directly based on your real-time calendar availability.
How Lamm uses it:
Instead of wasting time on email chains like “Does Tuesday at 3 work for you?” Lamm sends a simple Calendly link. Contacts pick a time that works for them, and it auto-syncs to his calendar.
He uses different booking links for:
- Investor calls
- Media interviews
- Internal team check-ins
- Project consultations
“It’s one of the simplest tools I use—and one of the most impactful,” he says.
Bonus tip: Use Calendly’s “buffer time” feature to avoid back-to-back meetings that drain energy.
3. Notion – The All-in-One Knowledge Hub
What it does: Combines notes, wikis, task lists, and databases in a single workspace.
How Lamm uses it:
Shalom Lamm treats Notion as his digital HQ. His dashboard includes:
- A running log of business lessons and ideas
- Meeting agendas and team notes
- Personal development plans
- A reading list with summaries
He also uses templates to automate repetitive documentation like onboarding checklists, SOPs, and project kick-offs.
“Notion makes me think clearly—because everything I need is in one place,” he says.
Try this: Build a personal or team dashboard that includes your weekly goals, projects in progress, and learnings.
4. Superhuman – The Fastest Email Experience
What it does: A premium email client designed for speed, productivity, and focus.
How Lamm uses it:
Email is still a necessary evil for busy professionals. But instead of drowning in it, Lamm uses Superhuman to:
- Navigate inboxes using keyboard shortcuts
- Set follow-up reminders (e.g., “Remind me if no reply in 3 days”)
- Snooze messages for later review
- Focus with “Do Not Disturb” mode during deep work blocks
“Superhuman turns email from a burden into a tool,” Lamm explains.
Bonus feature: AI-powered summaries that help you respond faster to long or complex messages.
5. Grammarly + ChatGPT – Smart Writing Assistance
What they do: Grammarly improves clarity and grammar; ChatGPT helps generate and refine ideas quickly.
How Lamm uses them:
As someone who writes everything from internal updates to thought leadership pieces, Lamm pairs Grammarly with ChatGPT to polish content and spark creativity.
- Grammarly ensures clean, professional communication.
- ChatGPT helps outline articles, brainstorm solutions, or simplify complex ideas.
“I use AI as a thinking partner, not a crutch,” Lamm notes. “It saves time and sharpens my writing.”
Try this: Use ChatGPT to draft outlines or responses, and Grammarly to make sure it lands the right way.
6. Loom – Communicate With Video, Not Meetings
What it does: Records quick videos of your screen and voice, allowing for asynchronous updates.
How Lamm uses it:
Instead of booking a meeting for every update or walkthrough, Lamm records short Loom videos:
- Product walkthroughs for remote teams
- Deal recaps for stakeholders
- Personalized updates for partners
This saves time while increasing clarity—and lets recipients watch when it’s convenient.
“Loom removes the need for half my meetings,” says Lamm. “It’s fast, personal, and scalable.”
Try this: Replace your next internal meeting with a 5-minute Loom update. Attach it to an email or Slack thread.
7. RescueTime – Time Tracking for Awareness
What it does: Tracks your digital habits and helps you analyze how you’re spending your time.
How Lamm uses it:
He reviews weekly reports from RescueTime to identify:
- Time drains (like checking news or switching tasks too often)
- Focus zones (when he’s most productive)
- Opportunities to delegate or automate
“Awareness is step one,” Lamm says. “You can’t improve what you don’t measure.”
Try this: Run RescueTime for a week and look for 2–3 low-value activities to reduce or automate.
Final Thoughts: Automation Isn’t About Laziness—It’s About Leverage
If you think automation is about cutting corners, think again. For Shalom Lamm, it’s about optimizing mental energy and strategic focus.
“I don’t want to work more—I want to work better,” he says. “The right tools create space for clarity, creativity, and leadership.”
By using automation to handle the repetitive, mundane, and low-value parts of work, professionals can free up bandwidth to do what only they can do: solve problems, drive vision, and connect deeply with others.
Start small. Automate one task this week. Then another next week. Over time, you’ll build a system that works for you—not the other way around.
